There are numerous reasons why a SEO strategy fails to deliver.
In this article I ponder over 10 primary reasons why your SEARCH ENGINE OPTIMIZATION strategy could miss its tag.
1 . No long term perspective
Most SEO action plans are defined for a limited period of time like 6 months to a year. Many clients feel blog post that period there will be no SEARCH ENGINE OPTIMIZATION needed, or at max, a few maintenance to keep up the rankings. It can this short term thinking that gets site owners caught up in a wrong SEO techniques with little results. The right SEARCH ENGINE OPTIMIZATION strategy needs to create “value” throughout the life time of your online business. Is your SEARCH ENGINE OPTIMIZATION plan the right strategy?
2 . Taking in the dark
Most SEO experts have no a proper strategy in place to secure your own rankings. What’s amazing is that the customer feels SEO is not something they are going to understand, and don’t feel they need too. This means your SEO tactics could be shooting darts in the dark hoping to strike the bull’s eye. Are you aware of the SEO strategies being used on your site and do you understand them?
3. Insufficient alignment
Most SEO action programs are not consistent, lack participation and deep perspective into search engines. Many SEO experts build random hyperlinks (from relevant sites) to your website which eventually does push the ratings, sometimes temporarily. But if you want to build a strong link reputation and generate life time traffic, then proper positioning is a must. Is your SEO strategy in alignment with the new hyperlink variables – consistency, relevancy, diversity, progression, participation and age of hyperlinks?
4. Playing follow the leader
Most SEO action plans play the actual leader i. e. your competitors. Many clients worry too much about the competition (and their rankings) and minimal about the “value” they are creating. The SEO tactic that focuses on chasing after competitors is like a dog trying to capture its own tail. It’s always seems near, but yet the dog can never catch it. Is your SEO plan chasing its own tail?
5. Wrong expectations
Most SEO action plans make higher claims and ranking guarantees. Most clients buy into this. The clients who buy into quick or cheap SEO schemes need to understand the expectations and deliverables properly. If you do not understand your SEO tactic, how functions and why it works, then best of luck for the same. Is your SEO strategy based on wrong expectations on either aspect?
6. Chasing a dream
Most SEO action plans present the particular dream of tons of traffic that will arrived at your website. Yes, there is business which will come, but the reality is getting online businesses is not always easy. It involves developing value, building a brand, communicating that will brand, making the brand noticeable, understanding your target markets as well as your customer, and a long term vision. And this takes time. Is your SEO plan chasing a dream, or is it grounded in reality following real world company principles?
7. The bigger the better
Most SEO action plans aim to target maximum number of web, user and social communities while link building. And lots of clients get impressed with the huge numbers. What to be kept in mind is the fact that it’s not possible to participate in so many communities at the same time, and over a period of time. So bigger is not always better! Do you have a SEO plan in position that focuses on “value and participation” rather than numbers?
8. Forgetting the customer
Most SEO action plans are not focused on the customer. If your potential customers are certainly not getting any “value” from your SEO strategy then you are on the path to failure. Create value – create that value visible – leads to conversions. Is your SEO plan generating value for your potential customers?
9. Are all SEO Strategies the same?
All SEO experts follow the same guidelines; however , all SEO’s don’t have the right SEARCH ENGINE OPTIMIZATION strategy in place to get you closer to your online business goals. So take your time to understand the SEO strategy you plan to put into action and why you are choosing that SEARCH ENGINE OPTIMIZATION plan over others.
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The incorrect SEO strategy
I believe there are simply no wrong SEO experts, but you can find SEO experts with the wrong SEARCH ENGINE OPTIMIZATION strategies. So hire the expert SEO with the right SEO strategy today!