Being an independent musician you probably all ready are aware of it, if you do not, you better get by it. Marketing and promoting your music online is the way to go today. Even main signed artists are going this path, some major players even visiting the extent of releasing a new record in digital download format just.
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In a pretty detailed telephone discussion with a good friend and associate that is the president of a pretty large independent record label he reports that digital music sales or digital music downloads has now attained the 50% point of all songs sold. That means that pretty soon right now there may not even be a need to have a bodily product. Needless to say it will sure strengthen the budget for independent artists not having to put out for CD pressing and manufacturing. Not to mention how much easier it will eventually make your music distribution endeavours.
So , long story short, exactly where is I going with this? The things i is saying is that you should be putting the majority of time, effort, and cash, into promoting your music and project online. You should seek Web music publicity in a larger percentage over traditional print publicity. In fact, look at all the print newspapers plus magazines going out of business today or even transferring all their publications to a strictly online version. Yep, we should face it,; If you are not on the Internet music group wagon yet for promoting plus marketing your music, you better get there quickly. Keeping in touch with your fans in as many ways as you can is the way go today. Do not make them come to you, reach out to them.
In order to briefly summarize, here are a few of the methods you should be employing as an independent musician in order to promote your music and songs career, and stay in touch along with your fans in the today digital age.
Pra Social Relationships Online
You should be setting up a presence for you or you band on as many social networking websites as you can. Surely you do have a myspace website, which we all know is important, but today, that is just not sufficient. You should be keeping your fans plus potential fans informed constantly by using social websites such as Twitter, Fb, iLike, Squidoo, iMeens, Reverbnation, and there are many more. Socializing in songs forums specific to your music style is another thing you should be doing a lot of. Setting up meet and greets via these Internet portals is also quickly being a new way to keep interactive along with your fans.
Official Band or Designer Website and Blog
Your standard band or artist website is important as well. It should be as professionally designed as possible and be consistent with your artist image. This is your home on the web and really should be updated and kept refreshing constantly. It should have a news page, a press page, and sound page which should be kept fresh new with new news, press videos, and music. You should also have some online functionality going on at your home page therefore fans can get involved, place comments, and interact with you. A weblog is another great way to keep fans educated provided you keep it fresh plus updated as well. With a blog, followers can subscribe via RSS Feed, and everything you post will be delivered immediately to their desktop. Very powerful.
Online Push Kit and Publicity
An online press kit, also known as an EPK (Electronic Press Kit) is a promotional tool that every artist or band should have, even if you have a print or digital press kit. The online EPK enables you to quickly send out your bands information and music samples to locations, labels, agents, and even fans for the purpose of music promotion.
Widgets — A large One
Widgets, as I write this short article, are a relatively new form of online music promotion but if used properly invariably is an extremely powerful method of viral Internet marketing. Basically a widget is a digital screenshot of your profile and can contain loading or downloadable music, bio, publicity, etc . It also enables you to gather fans email addresses. The widget code ought to be placed on each and every website from the standard, to as many social sites, including your myspace site as possible. The beauty of widgets is that they enable fans to actually grab the widget from your website make the code on their own website, hence spreading the word to eventually a large number of new fans. You can get your icons free just by signing up for an account on the place like reverbnation. com. Are you starting to get the meaning of Virus-like Music Marketing?
Digital Mailing List
I ought to not have to mention it but unfortunately most new artists at early stages of development I take on still do not get it. That is, the vital importance of a digital email sign up component on all websites. Gathering your fans and potential fans email address and storing it in a data source for distribution is crucial. What you can do with this mailing list is amazing. Announce all show details; hence bringing out a lot more fans, send out a new news or publicity announcement, broadcast a contest, and announce new CD releases; hence more record sales. An electronic digital mailing list is something no artist, either independent or major must be without.
Advertising on Genre Specific Web Portals
Another good online idea, if it fits your budget, is to think about banner advertising on music portals that are within your music genre. You can advertise a new release, a tour, or a new deal of some sort. Some music portals get thousands of visitors a month and this can definitely increase your exposure. Make sure however , the banner is professionally designed and animated if possible. Some of the genre specific music portals I speak of is only going to charge twenty to thirty dollars a month to advertise your brand. When i mentioned, if you have disposable money in your finances, it sure cannot hurt.
Search engine marketing techniques, Drive the Traffic to all of Your Websites
Needless to say, you can have the most professionally design, stunning, and functional websites on the internet but if no one visits them they are not much good, are they? So you want to take some time and effort to explore seo. Find out all the techniques search engine savvy techies use to get ranked rich in all of the search engines and especially in music related results. Search engine optimization, done right, is not easy if you do not know much about it. Again, if you have a few extra bucks in your budget you may want to consider hiring a search engine optimization expert. Getting your band found in the search engines can be an awesome enhance to your awareness.
Disseminating your music online is key. When i mentioned in the first or 2nd paragraph of this article, digital downloads right now hold 50% of all worldwide songs sales. It will very soon be exceeding physical CD sales completely, not to turn around again. You should make your music available for digital download on as many digital distribution portals available. Some of these include iTunes, Napster, Rhapsody, and there are a ton more. When creating your product available online for electronic download make sure to include a profile upon each portal. Also find out how they actually their sales stat reporting. You want to make sure you are getting the proper credit for sales in the industry as on audio scan and sound exchange for your downloadable sales.
These are only almost eight tips and suggestions for marketing your own music online. There is a great deal of additional methods as well. The way to gain publicity for your music on the Internet is exploding with new strategies everyday. Make sure to maintain this and use every possible technique at your disposal for a greater chance of music success. Good luck!