How to Spot Fake Instagram and Twitter Followers

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Bogus it until you make it, or so the saying goes. But buying fake Instagram and Twitter followers is cheating, and you are eventually going to get called to it.

During the last New Zealand Fashion Week, I researched into some of the so-called fashion bloggers. Most had an astounding amount of fake followers on Instagram and Twitter. Fake style bloggers hack me off more than most. It could be because of they lack any real style or the idea that they arrogantly prance around these industry events, taking selfies plus posting to their tens of thousand fake followers. They are not adding any actual value if they have no real influence.

Fake Instagram and Twitter followers, by my definition, are fake or even dead accounts, and also real accounts from users in countries which have no influential value to the user profile.
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Both of these types of followers are easy to purchase.

There is no point in having tens of thousands of followers if they are meaningless. The value of somebody’s social reach should be measured by their engagement, not by the total amount of followers they have. Quality, not Amount!

SPOTTING FAKE INSTAGRAM AND FOLLOWERS ON TWITTER

Look at how engaged the customer’s followers are. Are their followers commenting and liking posts? Are usually their followers part of the cohort occur to be targeting?

There are a few ways to tell in the event that someone has fake followers.

A SUDDEN SPIKE IN FOLLOWERS

Unless occur to be Lorde and have shot to stardom in a super short amount of time, an unusual spike in followers can only be the consequence of a buying spree.

LOW CONNECTION WITH FOLLOWERS

I’ve seen Instagram accounts with over forty thousands of followers, but each of their posts is only getting around 100 likes. The low engagement percentage shows that their impact on their followers is super lower, and they most likely paid for the majority of their own followers.

FOLLOWERS WITH NO PROFILE PICS

Another dead giveaway is followers with no account activity or user profile pic. These accounts are ‘dead accounts’.

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