When researching SEO companies, it is appealing to choose any company willing to offer guaranteed SEO services.
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It is human character – people love a guarantee. This holds especially true for purchases where the buyer is purchasing something outside of his or her area of comfort. When companies first consider pursuing search engine optimization (SEO) as a potential marketing channel, particularly when there is an ongoing cost involved, they get a sense of comfort from purchasing “guaranteed SEO. ” Regrettably, with many SEO companies, this self-confidence in the guarantee is ill-placed.
A lot of questionable SEO companies offer what I like to refer to as a “leprechaun repellent” guarantee. In other words, it’s a guarantee which is easily attainable – if you purchase such services and are not subsequently harassed by a pesky leprechaun, the particular guarantee has been met. How can you object?
The truth is that SEO companies usually do not control the major search engines, and any firm that claims to have a “special relationship” that gives it sway over the natural search engine results is simply counting on your ignorance. Fortunately, this does not imply that guaranteed SEO is impossible, particularly when the guarantee has to do with aggregate outcomes and the methods used to achieve them.
What follows is a partial list of a few of the more popular types of guaranteed SEO out there – some of them roughly as useful as leprechaun repellent, and some of these actually meaningful.
The “Leprechaun Repellent” Keyphrases Guarantee
Many SEO companies boast that they will acquire a certain number of top rankings in the organic results of major search engines. This type of guaranteed SEO can be tempting, especially to those who are investigating SEO companies for the first time. After all, high rankings are what it’s all about, right? Is not that the goal?
The answer is an vehement “No. ” Quality SEO businesses will point out that the real objective is to bring high quality traffic to your internet site. It’s quite simple to guarantee top placements if you choose non-competitive or obscure phrases – for example , “leprechaun repellent. ” Want proof? Enter “leprechaun repellent into your favorite search engine. You are going to almost certainly find this article dominating the outcomes (caveat – if you are reading this write-up immediately after its release, the search engines might not have indexed it yet. Wait a week and try again. ).
It is extremely easy for SEO companies to attain high search engine positions for key phrases that nobody uses. Such ratings might impress your friends and neighbours, but they won’t send you quality visitors. They likely won’t send you any kind of traffic at all. It’s important to note that the particular phrase “leprechaun repellent” is used just for demonstrative purposes. Many unpopular key phrases may not sound absurd. There are definitely countless phrases out there that audio extremely relevant to your business that are certainly not typed into search engines. Good SEO companies will avoid such terms. “Leprechaun repellent” practitioners will embrace them – it allows these to attain their worthless guarantees.
There is also another aspect of this type of guaranteed SEARCH ENGINE OPTIMIZATION in which SEO companies will assure you first place positions on unspecified search engines for more competitive phrases. Unfortunately, this type of guaranteed SEO often entails obscure engines that have very little business and are not sophisticated enough to quickly eliminate web pages that use junk tactics. In a few documented cases, the guarantees involved search engines that the SEO companies actually owned and operated!
There are really only three main search engines at present – Google, Askjeeve, and MSN. There are a handful of minimal engines that are also worth mentioning, including Ask Jeeves and AMERICA ONLINE Search. Any guaranteed SEO should involve prominent engines, not obscure ones.
The “Company Name” Guarantee
There is also a common guarantee that shady SEO companies will use that warranties that a company will show up to get a search on its company name. This particular, much like the “leprechaun repellent” flavor associated with guaranteed SEO, offers no genuine value. Sure, if your company name is “Acme, ” it may really be competitive – but chances are that in case your website does not already show up near the top of the search engine results for a search on your company name, there is an easily fixed specialized glitch that will resolve the issue. Quality SEO companies will address this area immediately. Moreover, ranking extremely for your company name, while certainly desirable, provides only a tiny fraction of the potential value of search engine marketing. The real advantage for most companies is that search engine marketing attracts potential buyers who are not already familiar with the company name. Unless your company is really a household name, it is unlikely that will having your company name figure prominently in the results is going to have a huge effect on your business.