The best Guide to Becoming a Great Social Media Manager


An excellent social media manager is, as Ron Burgundy would say: “The balls”.

It’s an undisputed fact that each business needs to be active in social media marketing. The ever-changing demands of the modern-day consumer requires brands to think fast and adapt quickly in order to stay one step ahead.

The role of a social media manager has become a huge hit to the mass generation of socially-active internet users. It’s hard not to.
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Specially when some might think that you can earn a lot of money from posting Facebook updates. Barely.

Being a social media manager is similar to being a stand-up comedian. You have to quickly understand your audience and your wedding with them is vital. In order to accomplish this, you should know if the audience is laughing at the jokes and you need to know this within real-time. If you can do this, then you have previously won the crowd.

So , how can you become a social manager? More to the point, how can you become a great social manager?

The answer will be surprising to some. Firstly, you need to want it. Second, you have to love it. Third, you have to learn it. And even in case you tick all these boxes, you should consider: “Am I a social person? ” If the answer is no, then becoming a social media manager is probably not to suit your needs…

So let’s take a look at the stats.

LinkedIn shows 57, 910 results for “social media manager”
Social media marketing has now overtaken porn as the amount 1 activity on the web
97% of most consumers search for local businesses on the internet
71% of consumers receiving a quick brand name response on social media say they might likely recommend that brand to others
93% of marketers use social media marketing for business
In terms of difficulty associated with execution, nearly half (49%) of B2B marketers put social media marketing at the top, followed by content marketing (39%), SEARCH ENGINE OPTIMIZATION (26%) and mobile (25%)
77% of B2B marketers use a weblog as part of their content marketing blend
On average, 25% of marketing costs are now spent on content development, shipping and promotion
78% of small businesses attract new customers through social sites
When asked to rank their company’s social business maturity on a scale of 1 to 10, more than half of global business executives provided their company a score of 3 or below
But the statistic that is most relevant to this article will be:

Just 12% of those using marketing feel they actually use it effectively.
Being a social media manager brings from it some key benefits within a freelancer setting. The most recognisable being the fact that you are your own boss. You associated with decisions and answer to no one. A person send the invoices and you established the policies. Heck, you could sit down in your underpants all day on the computer in case you wanted to.

The other is money. It is an in-demand role, but one that companies are still struggling to come to terms with. Some companies realise and understand the value social media could bring to their enterprise and are willing to invest heavily in robust social media marketing campaigns. Being your own boss, you are able to decide how to set your costs and price accordingly.

Another appealing reason is the low barriers to entry. With low start-up expenses and plenty of online resources (like this! ) to rapidly decrease the learning cure, anyone can launch the freelance social management business inside a short space of time.

I’ll tell you the story shortly but first, let’s explore the essential skills you’ll need to become a great social media manager..

Fundamental Skills:

Advertising Knowledge

You should have a good grasp of the basic marketing principles. Some education in marketing would be beneficial, but otherwise you can find many quality assets online.


Your experience doesn’t necessarily have to be limited to life experiences. Perhaps you have managed your own social media profiles for some time? Do you know how to effectively maintain your own social accounts and understand what customers expect?


I touched about this at the beginning of the article. If you are not a friendly person – someone who doesn’t such as communicating much and isn’t really outgoing, then becoming a social media manager just isn’t for you. Sure, you can hide behind a keyword and monitor for a while, but clients will usually want to meet, speak on the phone, or have Skype sessions at some point.

Project Administration

You don’t have to have a Prince2 certificate, but you do need to be able to manage projects and your time well. It’s regular for social media manager’s to work with multiple clients at any one time. Keeping tabs on everything is important so that it doesn’t get overpowering.


Social media exists online. Therefore , you need to have a certain degree of computer literacy. Having good knowledge of social technologies will enhance your services and ensure you are keeping up to date with the latest social trends and developments.

Interpersonal Abilities:


It kind of goes with no saying that if you’re going to be representing a company and engaging with their customers, then you will need to have strong communication skills.


Companies tend not to want to employ people with no personality to act for their brand. It doesn’t resonate nicely with them, or their audiences.


I’ve touched on this a few times — social media is very fast-paced. Imagine if some of your social assignments was mainly focused on customer service and you didn’t respond to customer complaints or queries intended for weeks. People online want speedy responses. Being able to fulfil these requirements can stand your client (and you! ) in good stead.


To become a social media manager in a freelance capacity, you have to be a self-starter. You should be willing to go the extra mile plus take a few financial risks as you go along. If you don’t land a job that will pay enough in one month, how will this affect you?


A great social networking manager must be able to effectively carry out a wide range of tasks.


You should always be very well organised when delivering social media marketing management services. I use all kinds of conventional tools like calendars, white boards and task lists to keep myself organised. I also use many on the internet organisational tools, such as: Thunderbird regarding accessing all my email accounts in one place, Dropbox to easily share documents with clients and bookmarks to keep track of all the websites I regularly visit.

Strategic Thinking

Being able to think campaigns through before they happen and sometimes thinking outside the box when needed, are great asset to have as a social media marketing manager. Clients tend to want to know how you will do something before letting you do it, so being able to present a clear plus concise strategy is essential.

Flexible (with travel)

Contrary to popular belief, a freelance social media manager has to leave his workplace sometimes! If this is a problem for you, then you should think about starting another profession. Nearly every sizeable project We undertake involves multiple meetings using the client. You should have reasonable pitching skills, as you may be required to sell your solutions face to face too, before being hired. You may even opt to take on in-house work.

Wider Skills:


Every good social media manager is a great writer. Writing forms the foundations of many aspects of online marketing, be it creating ads, writing blogs, engaging with customers, scripting sales copy or writing pr campaigns.

Graphic Design

Pretty much all social media marketing platforms provide the functionality to tailor-make the interface and incorporate your personal branding. If you are sharp with Photoshop (or similar design software), then you are in a good position to offer these types of services as part of your social media package. Likewise, creating content such as infographics, banners or images is standard practice for a social media manager.


Each social media manager should have sound understanding of advertising. Be it Pay-Per-Click (PPC) advertising or banner advertising, you should know the particular ins and outs of each discipline and realize how to optimise each format.

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